For my final project in Visual Design and Art Direction, I created a brand identity and coordinated assets for a fictional business concept - a coffee cafe by day turned wine bar at night that serves as an art hub for the community, showcasing local work and bringing artists and others together.

My design is inspired by Keith Haring’s work. The wine glass and coffee mug figures give a dynamic, human element to the logo, reflecting its community-first focus. The colors are bright to give it a playful flare.

The menu transitions from day to night with contrasting themes. Printing the “brew” menu on the front right side up and the “bar” menu upside down on the back with the “brew” right allows the piece to flip seamlessly from day to night. Consistent branding is seen throughout the restaurant on cups, mugs, wine glasses, stickers, and more. Below is the slide deck from my final presentation.