Print Design | Copywriting | Creative Direction | Photo Styling
Tailgate Together
This fall campaign made tailgating feel easy, fun, and affordable for Hannaford shoppers. Centered around the insight that people want to show up with something to share without too much extra time or money, the print kit highlighted grab-and-go options, simple recipes, and game-day staples. I led the design process, from early concept development through to final execution. This included layout design, prop styling, and creative direction for the photoshoot, as well as flyer pages, a sign kit, and a Fresh magazine ad. The final system brought energy to the in-store experience, helping customers get game-day ready without the stress.
