Print Design | Copywriting | Creative Direction
Flyer Elimination Project
As part of a broader push toward digital engagement and sustainability, Hannaford has phased out weekly print flyers from select markets. I designed a set of flyer pages to guide customers through the upcoming transition and educate them on the additional opportunities for an improved shopping experience and more savings through the digital flyer and online. The design mirrors our website’s navigation for a more seamless transition from page to screen; a deliberate choice to build familiarity during a key behavioral shift.
