Consumer insights | Omnichannel Marketing Plan
Planet Oat
FOR Clemson University; Survey of Brand Communications
CREATED January - April 2021
Buying milk shouldn’t be hard—but for Gen Z, it is. Faced with endless options and mixed messages, many feel overwhelmed, misinformed, or unsure where oat milk fits in. That insight drove our Planet Oat campaign strategy: how can we make Planet Oat the automatic choice
Through focus groups, surveys, and trend research, we found Gen Z wants simplicity, but also sees purchases as extensions of identity. We positioned Planet Oat as the calm in the dairy aisle chaos—a creamy, versatile option that just makes sense. Our campaign brought this to life with streaming ads, TikTok influencer kits, social placements, and campus activations that made oat milk feel approachable, craveable, and—most importantly—easy to choose.
