Campaign Concepting | Omni-Channel Design | Art Direction
Bring on spring
CREATED March 2026
“Bring on Spring” positions Hannaford as the go‑to solution for shoppers as New England's grey winter turns to a brighter spring. Grounded in the insight that customers crave ease, momentum, and a fresh start, the campaign leans into messaging and creative direction centered on convenience and value. The creative help bring simplicity and joy back into everyday routines.
Through a concepting process that explored multiple copy and visual directions, the final campaign system was built around bold, optimistic, and empowering messaging as well as vibrant, product-forward visuals that celebrate abundance and ease. The system supports key business priorities (Private Brands and Time Savers) and scales across in‑store signage, print, digital, owned channels and paid media.
